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History
In December of 1953, Vernon Jenkins and his partner, Briz
Wynne, opened for business in Clarksville as a Lincoln-Mercury
dealer. At that time it was located on Madison Street. It
was an inauspicious beginning, with less than $100,000 in
inventory and eight employees.
But the business quickly established a reputation for fair
dealing, honesty, and good service- attributes not always
associated with car dealerships. And by the end of the first
year, sales totaled around $1 million.
Vernon Jenkins and Briz Wynne purchased the Ford dealership
in April of 1959 and in fall of 1959 they moved the dealerships
to the present location on College Street. Jenkins & Wynne
Lincoln-Mercury became Jenkins & Wynne Ford Lincoln-Mercury.
The 60’s were turbulent times, not just for society
but for the dealership as well. When the 101st Airborne Division
was sent to Vietnam, Jenkins & Wynne lost a major chuck
of its customer base. Then in 1967, a fire destroyed the building.
The soldiers eventually returned, however, and the partners
rebuilt and expanded. In the mid-70’s, when America
was reeling from the aftershocks of the Arab oil embargo,
Jenkins &Wynne recognized the potential of the small-car
market. In 1976, they took on a Honda franchise. With that
acquisition, the dealership’s sign was changed again,
to Jenkins & Wynne Ford Lincoln-Mercury Honda.
Don Jenkins, only son of Vernon and Evelyn Jenkins, was just
three years old when his dad founded the Clarksville dealership.
He was surrounded by cars and car talk his entire life. He
had washed the vehicles on his dad’s lot throughout
high school, and as he prepared to enter Rhodes College in
Memphis, he decided he wanted a career that had nothing to
do with cars. He certainly didn’t want to be a car salesman.
“Car salesman wore silk suits and orthopedic shoes,”
Jenkins says. “I didn’t have a lot in common with
them.” His career choice was made. He was going to become
a banker.
But something happened that would change that decision. In
1971, just as young Jenkins was about to graduate with a bachelor’s
degree in business and go to work for a bank, he received
a letter from his dad. “Give me one year in the car
business,” it said, “just one year.”
A year was all it took! “I came to the dealership,
and loved it,” Jenkins says. Thirty plus years later,
he still thrives on the interaction with people, love for
vehicles, and the challenge of running a dealership that became
dear to him that infamous first year.
Vernon Jenkins continued to work at the dealership until he
retired in 1985 at the age 75. His work ethic was contagious.
“Dad believed you learn by doing,” Jenkins says,
“and he was wise enough to let me make my own mistakes.
As long as they weren’t severe ones,” he adds
with a smile.
When he died in 2002, Vernon Jenkins left big shoes behind.
He had been president of the Tennessee Automotive Association.
He won the Time Magazine Dealer of the Year award for the
state of Tennessee. The criteria for that award were highly
ethical business practices and strong community involvement.
The junior Jenkins follow suit, assembling a sales and service
team that has won Honda’s President Award and Ford’s
President’s Award for many years, and atleast 11 distinguished
achievement awards from Ford. More significant to Jenkins
was the dealership’s winning the “Best Place to
Buy a Car” in the Best of Clarksville competition—nine
years in 2009.
There was a reason. While Don Jenkins may have wanted to
change his salesmen’s suits and shoes, he wasn’t
about to change the company’s operating principles of
fairness, honesty, and knock-your-socks-off-service. “Anybody
can sell you a car one time,” Jenkins says. “But
it is service after the sale that brings you back.”
“The goal is not to sell a car but to build a relationship,”
he says. And that requires employees with longevity. “When
people come in to buy a vehicle, they want to see the same
person time after time. They want a relationship.”
At Jenkins & Wynne, they are likely to find one. “Very
few people leave our dealership once they start working here”
Jenkins says. “That’s a significant achievement
when you consider that the dealership has nearly 200 employees.
The average manager has been here 19 years.” The General
Manager, Murray Keeter, has been a vital part of Jenkins &
Wynne’s success as he has been the faithful backbone
for 46 strong years.
Though the dealership’s operating principles haven’t
changed, its footprint certainly has. Five mammoth showrooms,
enough asphalt to hold over 800 vehicles, and three service
centers, have replaced the original one-story building. “People
come here in part because of our selection,” Jenkins
says. “If you treat customers well and have the vehicle
they want in stock, chances are you’ll make a sale.”
It’s clearly a winning formula. Jenkins & Wynne
is the largest Ford Lincoln-Mercury dealership in Tennessee.
The Ford franchise alone is the 281th largest Ford dealer
in the United States. Jenkins adds that as nice as awards
and rankings are, the most meaningful “recognition”
is the kind that happens between a customer and a member of
the dealership’s staff. It’s about stability,
longevity, and managed growth, he says. “I want to be
here for customers when they buy not only this car but the
next one. And the next one. We have numerous customers who
have bought more than 25 vehicles from us.”
“Right now, 48 percent of our customers are repeat customers,
he adds. “The national average is 15 percent. I found
that when our employees are happy, they will make our customers
happy.”
He does have two goals, however. “My dream is that
my children, Casey and Blake, become third generation Ford
Lincoln-Mercury Honda dealers- if they love this business
as much as I do.” Currently, both Casey and Blake work
full-time at the dealership and see their future as “promising
with endless opportunities” as they continue the family-owned
and operated tradition.
Jenkins’second goal? To embody the expression “Like
father, like son.”
“If I can be 50 percent of the man my dad was, I’ll
feel like I’ve succeeded in life.”
Mission Statement
To be the dominant dealer in every market we serve through
Jenkins and Wynne’s promise to you: “World class
customer satisfaction through our world class employees.”
Our obsession is your satisfaction.
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